Beauty
Digital marketing for beauty brands, built to show the result.
We plan and run the full marketing system for skincare and cosmetics brands, salons and barbers in the UK and Canada: stores and booking that make buying easy, creator and paid social that reach new customers, and email that makes rebooking automatic.
- Sector
- Beauty
- Markets
- United Kingdom, Canada
- Focus
- Shopify, booking, creators, email
01 — What's different
Beauty customers buy the result, then check the ingredients. Product pages need shade ranges that are easy to compare and an ingredient list that's readable, not a block of small print. The rules differ by market: UK products need a Responsible Person and a safety assessment, and Canadian products need bilingual labels and notification to Health Canada.
Discovery happens on social, often through creators rather than the brand itself. Your marketing has to pick up where a video left off: the exact product, in stock, with the shade they saw, one tap from the basket. That takes paid social, creator partnerships and a store working together.
For salons and barbers, the website is a booking engine. Clients want to check the price and book a time without a phone call, then get reminded to come back. Email and local search keep the diary full.
02 — Who we work with
Salons and barbers
Hair, nails and grooming businesses that run on rebooking.
- Online booking
- Portfolio and stylist pages
- Rebooking reminders
Skincare brands
Brands selling formulas, where trust in the ingredients is the sale.
- Ingredient pages
- Routine builders
- Subscriptions
Cosmetics and make-up artists
Colour-led brands and artists where shade, texture and the finished look sell the product.
- Shade finders
- Creator content on product pages
- Booking for artists
03 — Services that matter most
Shopify and Ecommerce
Shade variants, bundles, subscriptions and samples handled cleanly, with loyalty to bring buyers back.
Social Media Marketing
Creator partnerships and short-form content planned with the product calendar.
Content and Email Marketing
Replenishment reminders and routines that turn one purchase into a habit.
SEO
Local search and ingredient and routine searches that bring in new clients.
Web Design
Product and service pages designed around the finished result.
04 — Related work
06 — FAQ
A store or booking system that makes buying and rebooking easy, creator and paid social for discovery, search for ingredient and local searches, and email for replenishment and rebooking.
Yes. We connect your booking system to the site, so clients see availability, prices and reminders without a phone call.
Consistent imagery across a range of skin tones, swatches shown in the same light, and a shade finder that compares options side by side. For colour-led products it's often worth offering samples.
Yes. With usage rights agreed, creator videos can sit beside the product they feature, which gives shoppers proof from people like them.
We write marketing within UK and Canadian rules on claims, and lay ingredient lists out readably. Your regulatory adviser should sign off the claims themselves.
Yes. Samples and trial sizes lower the risk of a first purchase, and a follow-up email after delivery turns them into full-size orders.