Test
Run the questions buyers ask across the main AI tools.
AI Search Optimisation
AI search optimisation: be the business AI tools recommend.
More buyers now ask AI tools for recommendations before they search. We make sure your business is accurately described, clearly answered and cited when those questions are asked.
- Service
- AI search optimisation
- Markets
- United Kingdom, Canada
- Covers
- ChatGPT, Perplexity, AI Overviews
01 — Sound familiar?
AI tools now answer many buying questions directly. They decide which businesses to name, what to say about them and which prices or locations to repeat. If your information is unclear or out of date, you can lose customers before they ever reach your website.
This service builds on SEO. The same foundations matter, and we add the structure, consistency and proof that AI tools rely on.
AI tools recommend your competitors
You ask ChatGPT who to hire for what you do, and it names other businesses, sometimes ones that are smaller than you.
AI gets your details wrong
Old prices, the wrong services or a location you left years ago, repeated confidently to anyone who asks.
Fewer clicks from Google
Up to 34% of non-branded searches in the UK include an AI Overview, and 53% of UK people say they often see AI summaries. The answer comes first; the click may never come.
02 — What's included
AI visibility audit
What each major AI tool says about you and your competitors, tested on real buyer questions.
Answer-led pages
Content that answers common buyer questions clearly and early.
Structured data
Schema markup for your organisation, services, FAQs and products.
Consistent business information
Matching details across your site, directories and profiles.
Proof and citations
Reviews, case studies and mentions on trusted sites.
Monthly monitoring
Tracking how AI tools describe you and reporting the changes.
How we work
Test
Run the questions buyers ask across the main AI tools.
03 — Who it's for
Businesses that want to be recommended when buyers ask AI tools for suppliers, and that have noticed competitors, or smaller businesses, being named instead.
How people ask
Out loud 
On the sofa 
Going deeper 
Taking notes
07 — FAQ
No one can. AI tools don't sell placement, and their answers change. We improve the signals they use and measure the results.
Generative engine optimisation, also called AEO. It means structuring your information so AI tools can use it accurately and cite it confidently.
Less than the content and structure. Any platform that produces clean HTML, fast pages and structured data can work well.
It builds on SEO, with added focus on direct answers, consistent facts across the web and how AI tools describe your business.
Publish clear, factual answers to the questions buyers ask, mark them up with schema, and keep the same facts about your business on your site, profiles and directories. In Canada, 33% of internet users used generative AI tools in the past year, up from 16% in 2024.
It usually starts with a one-off audit, then a monthly retainer, often combined with SEO. Retainers start from £2,500 a month (CAD $3,000 a month). Final cost is confirmed in your proposal after a discovery call.