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ADOV
A man working on a laptop

Web Development

Web development services for sites your team can run, built to perform.

We build fast, secure and accessible websites and integrations for businesses that need their marketing systems to work together, not break every time someone updates a plugin.

Service
Web development
Markets
United Kingdom, Canada
Stack
Next.js, WordPress, Webflow, Shopify

01 — Sound familiar?

Slow sites, fragile plugins and systems that don't talk to each other are some of the most common reasons marketing stops working. Enquiries get re-typed into a CRM by hand, stock is updated in two places, and one developer holds the keys to everything.

We choose the platform based on how your team will use it, then build it so it is fast, documented and connected to the tools that run your marketing.

  1. The site is slow and fragile

    Pages take seconds to load, plugins break after updates and nobody wants to touch the code in case something else falls over.

  2. Your systems don't talk to each other

    Enquiries are copied by hand into the CRM, stock is updated in two places and mistakes creep in.

  3. You're locked in to one developer

    Only one person understands how the site works, and they're hard to reach.

02 — What's included

  • Platform recommendation

    Next.js, WordPress, Webflow or Shopify, chosen for your team and your goals.

  • Clean front-end build

    From approved designs, with accessible, well-structured code.

  • Content management

    A setup your staff can use without extensive training.

  • Integrations

    CRM, booking, payments, email platforms and analytics, connected and tested.

  • Performance tuning

    Images, fonts and scripts optimised, especially for mobile visitors.

  • Hosting, security and backups

    SSL, monitoring and backups, all documented.

  • Handover

    Full documentation, and you own everything we build.

03 — How we build

  1. Diagrams on a whiteboard

    Plan the architecture

    Choose the platform and map the content, integrations and hosting before any coding starts.

  2. A programmer coding on a laptop

    Build in the open

    Weekly progress on a staging site you can review.

  3. Someone typing on a laptop in an office

    Test

    Real devices and browsers, with accessibility and performance checks.

  4. Two people discussing code on a laptop

    Launch and hand over

    Redirects, tracking and monitoring checked, and documentation delivered to your team.

04 — Who it's for

Businesses that have outgrown a template, are frustrated with a site their current developer can't maintain, or need their website connected to the rest of their marketing and operations.

A programmer working across two monitors
The build
Two people discussing code on a laptop
Code review

08 — FAQ

Website builds start from £1,500 (CAD $2,000). Complex integrations add cost, and we quantify them upfront in the proposal. Final cost is confirmed in your proposal after a discovery call.

A typical build takes 4–6 weeks from kickoff to launch. Complex integrations take longer, and we confirm the timeline before work starts.

Usually. We start with an audit of the code, hosting and plugins, then give you an honest recommendation to maintain or rebuild.

WordPress or Webflow suit content-heavy sites, Shopify suits ecommerce, and Next.js suits sites that need speed or custom features.

The one your team can keep fast. That's often Next.js for custom builds, or a lean WordPress or Shopify theme. In a study of 37 brand sites, a 0.1-second improvement in mobile site speed lifted retail conversion rates by 8.4%. We set performance budgets at the start and test on mid-range phones.

It's the foundation. Clean HTML, fast pages, structured data and proper redirects make it easier for search engines and AI tools to read and trust your site.

Let's build something your team can run and your marketing can rely on.