PPC, London
A PPC agency for London businesses: pay only for clicks that become customers.
London clicks cost more than almost anywhere else in the UK. Our goal is simple: pay only for clicks that turn into customers.
- Service
- PPC and paid ads
- City
- London
- Budgets
- Managed in pounds
Pay for the searches that become customers.
Broad London keywords are dominated by national brands with large budgets, which can use up a smaller business's daily spend before lunch. We avoid those expensive head terms and focus on tight location targeting, searches made by people ready to buy, ad schedules matched to London's daily rhythm and landing pages that mirror the searcher's wording.
The market is big and growing. UK businesses spent £40.5 billion on digital advertising in 2025, up 10%, and search took 44% of it.
That's why precision matters more here than budget.
01 — What's included
Postcode, borough or radius targeting
With higher bids for the areas that bring your strongest customers.
Negative keywords from day one
So budget doesn't leak to searches that will never buy.
Peak-time schedules
Weighted to commuting, lunch and evening peaks.
Call and form tracking
Tied to specific keywords, so you see what each pound produced.
Dedicated landing pages
One per campaign, matched to the searcher's wording.
Monthly report in pounds
Cost per enquiry and cost per sale, with the changes planned next.
02 — How we work with London businesses
Accounts are set up in your name. In the first fortnight we check in often while campaigns learn; after that it's a monthly call in UK hours, a written report and one point of contact for changes.
You can see spend and results in your own Google Ads account at any time, and pause anything with a message to us.
03 — The market, in numbers
A growing ad market
UK businesses spent £40.5 billion on digital advertising in 2025, up 10% year on year.
Search leads the spend
Search was worth £17.9 billion in 2025, 44% of all UK digital ad spend.
Every competitor is bidding
London has 1.04 million private sector businesses, more than any other UK region.
07 — FAQ
It depends on the market and your competition. We recommend a starting budget after reviewing the account and competitors. Management starts from £2,500 a month, charged separately from ad spend, and accounts are set up in your name. Final cost is confirmed in your proposal after a discovery call.
A freelancer suits a single account at lower cost. An agency is better for multi-channel work, landing pages and continuous coverage.
Yes, by postcode, borough or radius, with different bids for the areas that bring your strongest customers.
Yes. Clicks elsewhere are often cheaper, so we test those areas as separate campaigns.
Search ads can bring enquiries within days. The first month or two is mainly for learning which searches and areas convert before costs settle.