Case study
Character's website sells home projects as complete kits.
A Shopify store for Character, which sells home improvement kits with expert help on hand.
- Client
- Character
- Industry
- Retail & ecommerce
- Platform
- Shopify
01 — Overview
Character sells home improvement kits: everything for a job, packed together, with experts on hand if you get stuck. Now part of the Homewerks family, the brand sells through a Shopify store and in shops.
Mobile — guides 
Mobile — search and menu 
Mobile — text support
Mobile — guides Mobile — search and menu Mobile — text support
Inside the build
Kits, not parts
The homepage leads with complete kits for a job, laid out so you can see what's in the box.
Homepage — kits 
Do your next project Help when you need it
Expert support is part of the site: text a pro or schedule a video session, with photos of real projects.
Expert support — text a pro 
Nail it every time A library of guides
Learn holds step-by-step guides, each with its own page and photography.
Guides — how-to library 
Guide — two-handle faucet Community at the close
The footer gathers #madewithcharacter, store links and a newsletter sign-up.
Footer — made with Character
