Case study

The Kind Chaos website gives one product the stage.

A single-product Shopify store for Kind Chaos, a period-care gummy brand, with bundles, video reviews and the founder's story.

Desktop — scrolling the homepage

Client: Kind Chaos
Industry: Health & wellness
Services: Web design & development; Shopify
Platform: Shopify
Live site: kindchaos.com (opens in a new tab)

01 — Overview

Kind Chaos sells one product, a chewable gummy for the days around a period, direct to customers. The Shopify store gives that single product the whole stage, then answers the questions a first-time buyer has before they reach the basket.

Inside the build

One product, front and centre
The homepage opens on the pouch alone, on a soft gradient, with one button to shop.
Homepage — hero
Bundles that show the saving
The product page offers one or more kits, with the price per kit and the saving shown before you choose.
Product page — bundle options
A brand with a point of view
Story and values sections use warm photography and plain words, so the brand reads as people rather than a label.
Brand story — kindness
Values — what we stand for
The founder, in her own words
On a phone, the founder's story runs from a portrait to a signed note, ending with a way to shop.