Audit and fix tracking
Make sure every enquiry and sale is measured correctly.
PPC and Paid Ads
PPC management services that track spend to sales.
We run Google, Microsoft, Meta and LinkedIn campaigns aimed at buyers, with tracking set up first so you can see which spend brings in enquiries and sales.
- Service
- PPC and paid ads
- Markets
- United Kingdom, Canada
- Channels
- Google, Microsoft, Meta, LinkedIn
01 — Sound familiar?
Many businesses pay for ads without being able to tell which ones work. Costs rise, conversion tracking is unreliable, and visitors land on the homepage instead of a page that answers their question. We fix the account before we grow it.
Paid ads are most effective when they're connected to your website, SEO and email. Our PPC work is planned with the rest of your marketing, so the paid traffic lands on pages built to convert it.
Spend goes up, sales don't
The platform keeps suggesting a bigger budget. The cost per lead keeps rising and you're not sure why.
You can't tell what's working
Conversions aren't tracked properly, so every campaign looks equally good or equally bad.
Ads send people to the homepage
You pay for the click, then make the visitor search again for what they came for.
02 — What's included
Account audit
Finding wasted spend, tracking gaps and structural problems.
Conversion tracking
Calls, forms and sales tracked to the campaigns that drive them.
Search campaigns
Built around buying intent, with negative keywords from the start.
Shopping and Performance Max
For ecommerce, tuned to margin.
Meta and LinkedIn
Campaigns for awareness, retargeting and B2B reach.
Dedicated landing pages
One for each campaign, matched to the searcher's intent.
Monthly optimisation
Testing of ad copy, audiences, bids and landing pages.
Plain-English reporting
Cost per enquiry or sale, return on spend and the changes planned next.
How we work
Audit and fix tracking
Make sure every enquiry and sale is measured correctly.
03 — Who it's for
Businesses that want predictable enquiries or sales from paid channels, and ecommerce brands that need profitable growth rather than more clicks.
From click to customer
The scroll 
The plan 
The budget 
The sale
07 — FAQ
Management is a monthly fee on top of your ad spend, starting from £2,500 a month (CAD $3,000 a month). The final figure is set in a proposal after discovery, and your ad budget is agreed upfront.
It depends on your market and how competitive your keywords are. We recommend a starting budget after reviewing your account and competitors, and the free website audit is a good place to start.
Search ads can produce enquiries within days. The first month or two is mainly for learning what converts.
You do. Accounts are set up in your name, and you can view spend and results at any time.
Google Ads reaches people already searching for what you offer. Social ads reach people who don't yet know they need it, and they're effective for bringing back past visitors. Search is the largest digital channel in the UK, at 44% of all digital ad spend in 2025. We recommend the mix based on your goals.
They can. As more answers appear above the results, the clicks that remain are worth more, which is why we track cost per sale rather than cost per click.