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ADOV
A phone on a gimbal filming a scene

Social media, London

A social media agency for London businesses that want visits and sales, not followers.

London audiences are fast-moving and easily distracted. Social media works here when the content is planned around what local customers care about, and when paid social reaches the right people in the right areas.

City
London
Channels
Instagram, TikTok, LinkedIn

01 — Why it matters in London

We plan social media for London brands in hospitality, fashion, professional services and tech. We target paid social by area, work with creators where they fit the brand, and report on the visits and sales social brings in.

Attention is expensive. UK social media ad spend grew 21% to £11.5 billion in 2025, and UK adults spend an average of 4 hours 30 minutes online a day.

What cuts through is specificity: the neighbourhood, the people, the thing only you do. Paired with paid social aimed at the right postcodes, it turns attention into visits and orders.

  • An Instagram profile on a phone
  • A ring light and camera in a studio
  • Painted shop shutters on a London street
  • A creator reviewing products on camera

02 — What's included

  1. Platform strategy

    The job each platform does for your business, and a monthly content plan.

  2. Scripting and scheduling

    Posts and short-form video planned for each platform, approved before posting.

  3. Creator partnerships

    Matched to your audience, with usage rights and ad labelling handled.

  4. Community management

    Replies in your brand's tone.

  5. Area-targeted paid social

    Campaigns aimed at the postcodes where your customers are.

  6. Monthly reporting

    Visits and sales from social, not just reach.

03 — How we work with London brands

You approve a month of content in one call in UK hours, and see the plan on a shared project board.

Day to day, you'll have one contact on chat for anything urgent, from a post to pull to a reply that needs your input, plus a written update every week.

04 — The market, in numbers

  • Paid social is growing fast

    UK social media ad spend grew 21% to £11.5 billion in 2025.

  • Hours online every day

    UK adults spend an average of 4 hours 30 minutes online a day.

  • Mostly on a phone

    Smartphones account for 77% of that time, so we plan and edit for a vertical screen first.

08 — FAQ

Monthly retainers start from £2,500 a month, plus ad spend, depending on platforms, content volume and whether paid social is included. Final cost is confirmed in your proposal after a discovery call.

Yes. We match, brief and manage creators whose audiences fit your customers, with usage rights and ad labelling handled properly.

A freelancer is often the right call for day-to-day posting and community replies. An agency earns its fee when you need planning, creators and paid social run together and measured against sales. Some clients use both.

It depends on your customers. Instagram and TikTok suit most consumer brands, LinkedIn suits professional services and B2B. We start with the platforms your customers already use.

It is when social is where your customers find you and you can tie it to sales. Paid reach is getting dearer, so planning and measurement are what make management pay for itself.

Let's decide which platforms and local audiences to focus on first.