Case study
Jason Derulo's merch website puts every product on black.
The official Jason Derulo merch store on Shopify: apparel, accessories, music, books and tickets in one place.
- Client
- Jason Derulo
- Industry
- Fashion & apparel
- Platform
- Shopify
- Live site
- shopderulo.com (opens in a new tab)
01 — Overview
Shop Derulo is Jason Derulo's official merchandise store. Built on a custom Shopify theme, it keeps apparel, accessories, music, books and tickets in one place, on a black page that lets the product shots stand out.
Inside the build
A shopfront on the homepage
The homepage sets the merch on lit shelves, like a real shop window, with a Shop now button under each piece.
Homepage — the shop shelf Categories as cards
The Collection opens with four large cards: shirts, hoodies, accessories and music.
The Collection — four categories Shop straight from the grid
Merch sits on gradient-lit tiles with price and add to cart, beside a featured piece.
Merch grid — Aussie Nights T-shirt Music beside the merch
An album section puts the records on the same site, each cover cut into a circle.
Music — albums
Mobile — homepage Mobile — scrolling the shop 
Mobile — categories 
Mobile — product card 
Mobile — product page 
Mobile — cart 
Mobile — dancers 
Mobile — video section
Mobile — homepage Mobile — scrolling the shop Mobile — categories Mobile — product card Mobile — product page Mobile — cart Mobile — dancers Mobile — video section
