Fashion & apparel
Digital marketing for fashion brands, built for labels that sell on taste.
We plan and run the full marketing system for fashion labels and boutiques in the UK and Canada: a store that makes buying the right size easy, paid social and search that reach the right people, and email that brings them back for the next drop.
- Sector
- Fashion & apparel
- Markets
- United Kingdom, Canada
- Focus
- Shopify, paid social, email
01 — What's different
Fashion is bought on feeling and returned on fit. The brand has to carry its mood through the store, the ads and the emails, then answer the practical questions without breaking that mood: what's it made of, how does it fit, what if it doesn't. Size guides, model measurements and a clear returns policy do more for conversion than another banner.
Most of your customers meet you on Instagram or TikTok first, often on a phone, often from a single post. The product page they land on is your shop window, so it needs to load fast and let them buy without hunting for the size selector. Smartphones account for 77% of all time UK adults spend online. Selling into both the UK and Canada also means two currencies, duties and a returns process that works from each country.
Drops and seasons set the rhythm. We plan the marketing around them: paid social and search ahead of a launch, email and waitlists for the people who want it first, and a store your team can update without waiting on a developer.
02 — Who we work with
Direct-to-consumer labels
Independent labels selling mostly through their own store, with social doing the heavy lifting.
- Shopify product drops
- Size guides and fit notes
- Pre-orders and waitlists
Boutiques and multi-brand stores
Shops with a physical presence and a curated range, where the edit is the brand.
- Stock synced with the shop floor
- Brand and edit pages
- Click and collect
Tailoring and made-to-order
Workrooms and makers where every piece starts with a conversation.
- Appointment booking
- Fabric and process stories
- Enquiry-led checkout
03 — Services that matter most
Shopify and Ecommerce
Variants, drops, pre-orders and returns handled without custom code, with loyalty and email to bring buyers back.
Brand Strategy and Messaging
Messaging and a tone of voice that stay consistent from the product page to the campaign.
Social Media Marketing
Content and paid social planned around launches, not posted in between them.
PPC and Paid Ads
Shopping ads and retargeting that reach people who already liked the piece.
Content and Email Marketing
Drop announcements, back-in-stock alerts and win-back emails that run themselves.
04 — Related work
06 — FAQ
A store with sizing and returns made clear, paid social and search that reach new customers, creator partnerships, and email for drops, waitlists and repeat orders. The website is one part of the system.
For most labels selling direct, yes: strong variant handling, reliable checkout, and apps for pre-orders, waitlists and returns. We'll flag any case where something else would suit better.
Clear size guides, model heights and the size they're wearing, fit notes in plain language and clear product imagery from more than one angle. Returns data usually shows which pieces need better information.
Yes. We set up limited releases, pre-orders and back-in-stock alerts, with email to the people who asked first.
Yes. We connect the catalogue to the channels where your customers already browse, so a post can lead straight to a product page.
Usually. Shopify POS or a connected system keeps stock in step between the shop and the store, so you don't oversell either one.