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ADOV

Web Design

Custom website design services that turn visitors into customers.

Your website is where marketing pays off. We design it around how your customers decide to buy, then connect it to search, ads and email so it keeps working after launch.

Service
Web design
Markets
United Kingdom, Canada
Platforms
Webflow, WordPress, Shopify, Next.js
A desk with monitors and a laptop

01 — Sound familiar?

Most websites are built to look good in a portfolio. Ours are built to move visitors towards an enquiry, a booking or a sale, and to be found by the people searching for what you offer. Every page has a clear purpose, and every purpose is agreed before a single screen is designed.

Because your website is connected to the rest of your marketing, it has the foundations search engines and AI tools need from the start: fast pages, clean structure, proper tracking and clear answers to the questions your customers ask.

  1. It gets visits, not enquiries

    People land, scroll and leave. You can't tell whether it's the copy, the layout or the offer, so nothing changes.

  2. Nobody finds it

    The site looks good, but the people searching for what you offer don't reach it, and nothing else brings them in.

  3. Every small change needs a developer

    Updating a price or adding a page means an email, a quote and a wait. The site drifts out of date while your business moves on.

02 — What's included

  • Discovery

    Interviews, analytics review and competitor research, with the purpose of each page agreed in writing.

  • Content planning

    Page outlines, headline structure and copy direction, with copywriting or editing of your existing content.

  • Custom design

    Every page type designed for your brand and customers, plus a design system for future pages.

  • Mobile-first and accessible

    Layouts tested on real phones, with WCAG 2.2 AA accessibility checks.

  • SEO and AI search foundations

    Metadata, schema markup, clean HTML and redirects from old URLs.

  • Tracking from launch

    GA4, form tracking and call tracking, so you can see what's working.

  • Your team in control

    A content management system and a recorded walkthrough, so your team can make updates.

A laptop showing a website
Homepage, desktop
A laptop, tablet, phone and monitor on a desk
Across devices
A moodboard and colour palette laid out flat
Design direction

How a project runs

Discovery

A working session that ends in a written brief.

  • Discovery

    A working session that ends in a written brief.

  • Structure

    Sitemap, page outlines and wireframes.

  • Design

    Full designs reviewed with you, with two rounds of revisions included.

  • Build

    Development on the right platform, tested on real devices.

  • Launch and review

    Redirects, tracking and Search Console checked, then a performance review 30 days after launch.

03 — Who it's for

Businesses that want a website that works as part of a wider marketing plan, whether they're launching for the first time or replacing a site that isn't producing results.

Someone writing notes at a desk
In the studio

07 — FAQ

Projects start from £1,500 (CAD $2,000). The final price depends on the number of page types, copywriting and integrations. Final cost is confirmed in your proposal after a discovery call.

A typical project takes 4–6 weeks, depending on scope. Content readiness is usually the biggest factor in speed.

Yes. These are built in from the first wireframe, and we can extend the work into a full SEO or AI search programme after launch.

Often, yes. We start with an audit and recommend a rebuild only when the current site is holding results back. Most ranking drops after a redesign come from missing redirects, so we check those first.

A template is quicker and cheaper to start, but you fit your business to its layout. A custom site is designed around your content, your customers and the action you want them to take. If budget is tight, we'll say honestly whether a well-chosen template would do.

We plan the content and write or edit the copy with you, so the words and the layout are designed together.

Yes. You get a content management system and a recorded walkthrough, so your team can change pages, prices and images without a developer.

A website is only as strong as the marketing behind it.