Discovery
Interviews with your team and, where possible, customers, plus a review of competitors and current materials.
Brand Strategy and Messaging
Brand strategy and messaging that says the right thing to the right customers.
We define your positioning, messaging and tone of voice, so your website, ads, social media and email all tell the same story and speak to the customers you want.
- Service
- Brand strategy and messaging
- Markets
- United Kingdom, Canada
- Deliverables
- Positioning, messaging, tone
01 — Sound familiar?
Growing businesses often outgrow the way they first described themselves. The messaging that worked at the start can attract the wrong customers, or none at all.
Before you spend more on ads or content, it helps to be clear about who you serve, why they should choose you and how you want to sound. This work is strategic. It shapes what every other service says, and gives your team a clear reference for everything they publish.
You've outgrown how you describe yourself
The business has moved on, but the way you talk about it hasn't. Customers hear a story that no longer matches the work.
Every channel says something different
The website, the proposals, the social posts and the emails each describe you differently, because nobody wrote the story down.
You sound like everyone else
Your copy uses the same words as your competitors, so customers can't tell you apart.
02 — What's included
Brand strategy
Target customers, differentiators and the reputation you want to build.
Positioning and messaging
The lines and key messages every channel can use.
Tone of voice
How your brand sounds, with written examples.
Message testing
Checking headlines and offers against real customer language.
Practical guidelines
A short reference your team and agencies can follow.
Channel roll-out
A plan for applying the messaging to your website, ads, social and email.
How a project runs
Discovery
Interviews with your team and, where possible, customers, plus a review of competitors and current materials.
03 — Who it's for
Businesses that have grown past their original positioning, are launching a new product or market, or want their marketing to speak with one consistent voice.
07 — FAQ
No. This is strategy: positioning, messaging and tone of voice. If you also need design work for your brand, we can recommend a trusted partner and make sure your messaging guides it.
Typically a few weeks, depending on how much research and feedback is needed. The proposal sets the timeline before work begins.
Not if it's planned properly. We map key pages and keep the search value of existing URLs during any change.
We write the core messaging and examples. Ongoing copy for each channel is delivered through our content, SEO and social services.
It depends on how much research and testing the business needs. We scope it on a discovery call and send a fixed quote in your proposal.
Every channel borrows from it: the website headline, the ad copy, the social tone and the email subject lines. That's why we do this work first when a business needs it.