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ADOV

Social Media Marketing

Social media marketing services planned for customers, not likes.

Setting up a phone on a tripod to film in a kitchen

We plan, run and promote your social media around what your customers watch, share and buy, with reporting focused on visits and sales rather than follower counts.

Service
Social media marketing
Markets
United Kingdom, Canada
Channels
Instagram, TikTok, LinkedIn

01 — Sound familiar?

Posting regularly isn't a strategy. Social media works when each platform has a clear purpose, the content is built around customer questions and buying triggers, and paid spend promotes what's already working.

Your social activity also feeds the rest of your marketing. Brand mentions and reviews can influence how search engines and AI tools describe your business, and paid social can bring visitors to the pages your website and email are built to convert.

  1. You post because you feel you should

    Someone squeezes in a post between other jobs. It's never planned, and it shows.

  2. Followers don't become customers

    The numbers go up, but no one can say whether social has sold anything.

  3. Every platform wants something different

    TikTok, Instagram and LinkedIn each need their own format, and there's no time to make them all well.

02 — What's included

  • Social strategy

    Choosing platforms and audiences, and defining the job each platform does.

  • Content planning

    A monthly plan linked to launches, seasons and your strongest products.

  • Content scripting and scheduling

    Posts and short-form video planned for each platform, reviewed before publishing.

  • Creator partnerships

    Finding and briefing creators whose audiences match your customers, with usage rights and ad labelling handled.

  • Community management

    Replies to comments and messages in your brand's tone.

  • Paid social

    Campaigns that promote the strongest content to the right people.

  • Reporting

    Reach and engagement, and above all visits and sales from social.

A phone on a gimbal filming a scene
On set

How we work

Listen

Understand what customers say about your brand and your competitors.

  • Listen

    Understand what customers say about your brand and your competitors.

  • Plan

    Agree the strategy and the first month of content.

  • Create and schedule

    Produce content in batches, approved before it goes live.

  • Promote and review

    Promote the strongest content, then review each month what drives sales.

03 — Who it's for

Consumer and B2B brands whose customers use social platforms to discover, research or buy, and that want social media connected to revenue.

Made for the feed

  • An Instagram profile on a phone
    The profile
  • A ring light and camera in a studio
    The plan
  • Video editing software on a monitor
    The edit
  • A creator reviewing products on camera
    The creator

07 — FAQ

A monthly retainer based on the platforms, the amount of content and whether paid social is included. Retainers start from £2,500 a month (CAD $3,000 a month), plus ad spend. Final cost is confirmed in your proposal after a discovery call.

Instagram and TikTok suit most consumer brands. LinkedIn suits B2B. We focus on the platforms your customers actually use.

It can be, particularly for reaching people who don't yet know you. Because organic reach is harder to win, paid social is often the fastest way to bring new visitors in. UK social media ad spend grew 21% to £11.5 billion in 2025.

Yes. We handle matching, briefing, usage rights and ad labelling.

Indirectly. Brand mentions and reviews on social can feed into how search engines and AI tools describe a business.

Paid social can bring visits within days. Organic following and community usually take several months of consistent work.

Your customers are already on social media.