Hospitality
Digital marketing for hospitality brands that fill tables and rooms.
We plan and run the full marketing system for restaurants, bars and independent hotels in the UK and Canada that would rather take bookings directly than pay a platform for every guest: a site built for booking, local search, ads and social.
- Sector
- Hospitality
- Markets
- United Kingdom, Canada
- Focus
- Direct booking, local search, social
01 — What's different
Guests decide in seconds on a phone, often standing in the street or planning a trip. They want the menu, the price, the vibe and a time slot, in that order. Anything between them and the booking button costs you covers.
Booking platforms and travel agents bring guests but take a cut of every one. A site that makes booking direct the easiest option, with a direct rate or a small perk, keeps more of the margin and the guest relationship. Local search, ads on your own name and social content bring guests to that site.
Each market has its own expectations. UK guests expect allergen information on request and any service charge shown up front; Canadian prices are usually shown before tax, and venues in Quebec need French. Reviews do much of the persuading: in a BrightLocal survey of US adults, 97% of consumers said they read reviews for local businesses.
02 — Who we work with
Restaurants
Independent restaurants and small groups that need full tables midweek, not just on Saturday.
- HTML menus
- Table booking
- Private dining and events
Boutique hotels and B&Bs
Independent hotels competing with online travel agents for the same guest.
- Direct booking engine
- Room pages that sell
- Direct-booking perks
Bars and venues
Cocktail bars, pubs and event spaces where atmosphere is the product.
- Events listings
- Group booking enquiries
- Social-first content
Front and back of house
Coffee service 
The cellar 
Breakfast 
The pass
03 — Services that matter most
SEO
Local search and a Google Business Profile that bring in guests nearby.
Web Design
Fast, phone-first sites where the menu and booking button come first.
PPC and Paid Ads
Brand and local ads that win back guests from booking platforms.
Social Media Marketing
Content that shows the room, the food and the atmosphere, planned around events and seasons.
Content and Email Marketing
Newsletters and offers that bring regulars back.
05 — FAQ
A site with the menu in HTML, prices, opening hours and a booking button on every page; a well-kept Google Business Profile; local search and brand ads; and social and email for events, offers and regulars.
The one that fits your service: table management, deposits, waitlists and reminders. We compare options and connect the one you choose to your site, ads and tracking.
Make booking direct the easiest and better-value option: a fast booking engine on every page, a direct rate or a small perk for booking direct, and paid search on your own name so platforms don't capture it.
Yes. The menu lives in the content system as text, not a PDF, so your team can change dishes and prices in minutes.
Yes. Content planned around events and offers, with paid social aimed at people nearby, brings guests in on the nights you need them.
Yes. Event and private hire pages with enquiry forms, capacity details and clear next steps turn interest into bookings.