Audit
Review your list, platform, past sends and any content already driving traffic.
Content and Email Marketing
Content and email marketing services that keep customers coming back.
We create articles that buyers search for and newsletters they open, and we build automated email flows that turn a first purchase into a habit.
- Service
- Content and email marketing
- Markets
- United Kingdom, Canada
- Platforms
- Klaviyo, Mailchimp, HubSpot
01 — Sound familiar?
Many brands have an email list that only hears from them during sales, a blog that has gone quiet, and new customers who hear nothing after their first order. Those are missed revenue opportunities that can be fixed.
Content and email work well together. Articles bring new people in through search, and email turns those visitors into customers and repeat buyers.
Your list is growing, your sales from it aren't
You collect emails but only send when there's a sale, so people stop opening them.
The blog went quiet
You started publishing, ran out of time and ideas, and the last article is from two years ago.
No one follows up
New customers get a receipt and then silence. Nothing welcomes them, reminds them to reorder or gives them a reason to come back.
02 — What's included
Content strategy
Topics based on what buyers search for and ask before they choose.
Articles and guides
Written in your voice, after we interview your team.
Email platform setup
Klaviyo, Mailchimp or HubSpot, with consent recorded properly.
Automated flows
Welcome, abandoned basket, post-purchase, reorder and win-back emails.
Newsletters and campaigns
Planned beyond sales events, to keep customers engaged.
Segmentation
Separate messages for new customers, regulars and lapsed buyers.
Reporting
Revenue and enquiries from content and email, not just open rates.
How we work
Audit
Review your list, platform, past sends and any content already driving traffic.
03 — Who it's for
Ecommerce brands and service businesses with a list or customer base that isn't generating repeat business, and businesses that want a steady source of search traffic.
Where it gets read
The inbox 
On the move 
The plan 
The draft
07 — FAQ
Setting up your platform and automated flows is a one-off project. Ongoing content and campaigns are a monthly retainer, starting from £2,500 a month (CAD $3,000 a month). Final cost is confirmed in your proposal after a discovery call.
Yes. We measure email by the revenue it generates, not only open rates.
Klaviyo suits most Shopify brands, Mailchimp suits simpler needs, and HubSpot suits wider sales processes.
It depends on how their details were collected and where they live. We check consent and data rules before any send.
Yes. We interview your team and then write in your voice, with your approval before anything goes out.
Yes. Clear, factual answers to the questions buyers ask are the kind of passage AI tools quote, so content planned for search also helps you get named.