Tech & startups
Digital marketing for tech and startup brands, explained in seconds.
We plan and run the full marketing system for founders in the UK and Canada who need to explain something new, quickly, to customers, hires and investors at once: positioning, a product site, search and AI search, and paid campaigns.
- Sector
- Tech & startups
- Markets
- United Kingdom, Canada
- Focus
- Positioning, product UX, search, ads
01 — What's different
You're usually explaining something people haven't seen before. The homepage has one job: make a busy visitor understand what you do and who it's for before they scroll. That's a positioning problem before it's a design problem, and we treat it as one.
Your marketing serves three audiences with different questions. Customers want to know if it solves their problem and what it costs. Candidates want to know if you're worth joining. Investors want proof of traction and a team they believe in. Good structure answers each without diluting the others.
Things change fast. Pricing, features and messaging move every quarter, so the site needs to be easy for your team to update, quick to load and built on a stack your engineers don't mind touching. Buyers in both markets also ask where their data lives and how you meet UK GDPR or PIPEDA, so a clear security and privacy page is part of the sale.
02 — Who we work with
Pre-launch and seed
Founders who need a credible site and a waitlist before the product is ready.
- Positioning workshop
- Waitlist and launch pages
- Investor-ready story
SaaS and platforms
Products selling subscriptions, where the site drives trials and demos.
- Pricing pages
- Product tours
- Docs and changelog
Apps and marketplaces
Two-sided products that need to win both sides at once.
- Separate journeys per audience
- App store links
- Trust and safety pages
03 — Services that matter most
Brand Strategy and Messaging
Positioning and messaging that make a new category feel familiar.
UX and Product Design
Product journeys and marketing pages designed by the same people.
Web Development
Sites your engineers are happy to inherit.
AI Search Optimisation
Clear product facts that AI search tools quote when buyers compare options.
PPC and Paid Ads
Paid search and LinkedIn campaigns aimed at buyers, tracked to sign-ups and demos.
04 — Related work
06 — FAQ
Clear positioning, a homepage that says what you do before the first scroll, pricing or a way to get it, proof such as customer logos or case studies, search and AI search visibility, and paid campaigns tracked to sign-ups or demos.
Usually, yes. A separate marketing site can change weekly without touching the product, and stay fast and easy for search engines to read.
Next.js for custom builds, Webflow or WordPress when your marketers need to edit often. We choose by how your team will use it, then connect analytics, CRM and ad tracking.
Yes. We recommend doing it first, because messaging shapes the site, the ads and the email, and it's cheaper to get right before anything is built.
Yes. Our UX and product design service covers onboarding, dashboards and product flows.
Yes. We scope to what you need now: positioning, a launch site and the first campaigns, and add channels as you grow.