Audit
Find technical problems and the gap between your current rankings and buyer searches.
SEO
SEO services for small businesses that bring in customers, not just rankings.
We help small businesses in the UK and Canada appear for the searches that lead to sales, starting with the technical foundations and moving on to pages built around what buyers actually search for.
- Service
- SEO
- Markets
- United Kingdom, Canada
- Focus
- Technical, content, local
01 — Sound familiar?
Rankings are a means to an end. We measure SEO by the enquiries, calls and sales it brings in. The work starts by fixing what is holding your site back, then builds pages and local signals around the searches closest to a purchase.
SEO works well alongside your website, content and paid campaigns, which is why we plan it as part of your wider marketing rather than as a separate task.
Competitors rank and you don't
You search for what you sell and find businesses you know are no better than you.
You've paid for SEO before
Monthly reports full of rankings for words nobody searches, and no new enquiries to show for it.
Traffic is up, sales aren't
Visits grew after a blog push, but they're the wrong visitors, looking for free advice rather than a supplier.
02 — What's included
Technical audit
Speed, indexing, structured data, redirects and errors, with fixes prioritised.
Keyword and intent research
Buyer searches ranked by how close they are to a purchase.
Page planning
Which pages to create, merge or improve.
On-page optimisation
Titles, headings, internal links and copy.
Local SEO
Google Business Profile, local pages, citations and review processes.
Content
Guides that answer the questions buyers ask before they choose.
Digital PR and links
Earned mentions from relevant sites, never purchased links.
Monthly reporting
Enquiries and revenue from search, measured against agreed goals.
How we work
Audit
Find technical problems and the gap between your current rankings and buyer searches.
03 — Who it's for
Small and growing businesses that want steady enquiries from Google, particularly service businesses with local customers and ecommerce brands competing for search traffic.
Where buyers search
On the map 
Reading the answer 
In the numbers 
On the street
04 — Industries
- Professional servicesProblem-led pages that rank for what clients actually search.
- HospitalityLocal search and a Google Business Profile that bring in nearby guests.
- Retail & ecommerceCategory and product pages that rank before people buy.
- Health & wellnessCondition and treatment pages that bring in the right patients.
07 — FAQ
SEO is a monthly retainer, after a one-off audit, starting from £2,500 a month (CAD $3,000 a month). The final price depends on how competitive your market is and how much content is needed. Final cost is confirmed in your proposal after a discovery call.
Technical and local fixes can show results within weeks. Competitive rankings usually take several months.
No. Anyone who promises rankings is making a claim they can't control. We commit to the work, the reporting and the goals we agree together.
Not always. A sound site can be improved. We recommend a rebuild only when the current site is holding results back.
They overlap. SEO targets Google's results, while AI search optimisation targets tools like ChatGPT and Google AI Overviews. Much of the groundwork benefits both.
Usually, because search is where buyers look. It's the largest digital ad channel in the UK, worth £17.9 billion in 2025, and search advertising in Canada was worth $7.96 billion (CAD) in 2024. Organic rankings bring the same buyers without a cost per click, though they take months to build.