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Case study

Mimio Health's website keeps the science close to the shop.

A Shopify store for Mimio Health's daily supplement, with subscription options, a science section and a blog.

Desktop — scrolling the homepage
Client
Mimio Health
Industry
Health & wellness
Services
Web design & development
Shopify
Platform
Shopify
Live site
mimiohealth.com (opens in a new tab)

01 — Overview

Mimio Health sells a daily supplement direct, as a subscription or a one-off order. The Shopify store pairs a single deep red with warm cream, and gives the science, the blog and the founders' story their own place in the navigation.

  • Mimio hero with the red pouch and a Shop now button, on a phone
    Mobile — homepage
  • Menu with Shop, Science, About and FAQ and social icons, on a phone
    Mobile — menu
  • Mission statement in white on red with a photo of a woman hiking, on a phone
    Mobile — our mission
  • Timeline section titled Let's go back to the beginning with a lab photo, on a phone
    Mobile — the beginning
  • Team section with four portraits and partner logos, on a phone
    Mobile — the team
  • Red footer with a newsletter sign-up and the logo, on a phone
    Mobile — newsletter and footer
  • Cart drawer with two products, quantity steppers and checkout, on a phone
    Mobile — cart
  • Mimio hero with the red pouch and a Shop now button, on a phone
    Mobile — homepage
  • Menu with Shop, Science, About and FAQ and social icons, on a phone
    Mobile — menu
  • Mission statement in white on red with a photo of a woman hiking, on a phone
    Mobile — our mission
  • Timeline section titled Let's go back to the beginning with a lab photo, on a phone
    Mobile — the beginning
  • Team section with four portraits and partner logos, on a phone
    Mobile — the team
  • Red footer with a newsletter sign-up and the logo, on a phone
    Mobile — newsletter and footer
  • Cart drawer with two products, quantity steppers and checkout, on a phone
    Mobile — cart

Inside the build

  1. One red, used with care

    Deep red and warm cream run from the hero to a textured brand banner.

    Mimio homepage hero with a red pouch on a red background and a Shop now button
    Homepage — hero
    Red textured banner with a one-line brand statement and a scroll arrow
    Brand banner

  2. Subscribe or buy once

    The product page sets both options side by side, with award badges close to the price.

    Product page with the pouch, award badges and subscribe or one-time purchase options
    Product page — subscribe or buy once
    A hand holding the orange Mimio canister on a cream background
    Product section

  3. Explained in steps

    An illustrated carousel walks through the product one step at a time, with a slider below.

    Red carousel with illustrated cards and a step slider
    How it works — illustrated carousel

  4. The people behind it

    On a phone, the mission, the company timeline and the team each get a section of their own, ending at a simple cart.

Mimio Health: the red pouch and canister in an open gift box on orange

More work

All work