Food & beverage
Digital marketing for food and beverage brands that sells what you make.
We plan and run the full marketing system for snack makers, drinks brands, restaurants and producers in the UK and Canada: a store that sells direct, search and ads that find buyers, and social and email that bring them back.
- Sector
- Food & beverage
- Markets
- United Kingdom, Canada
- Focus
- Shopify, search, social, email
01 — What's different
People decide with their eyes first. Product images do more of the selling than any paragraph, so we design pages around the product shot and keep the copy short. Then the questions start: what's in it, will it suit my diet, when will it arrive. Ingredients, allergens and nutrition need to be two taps away on every product. In the UK, that information has to be available before an online purchase is completed, not just printed on the pack. In Canada, packs are labelled in English and French, and if you sell into Quebec your site needs French too.
Most food and drink brands sell in three places at once: your own shop, retailers and wholesale. Each audience wants something different. Shoppers want to buy now, supermarket shoppers want to know which branch stocks you, and trade buyers want a spec sheet and a contact. The website is one part of serving all three. Search brings in people at the moment of hunger, and social shows the product in use.
The money is in the second order. Subscriptions, bundles and reorder reminders matter more here than in most categories, and so do the seasonal peaks around Christmas gifting and summer. We plan the store, the ads and the email flows together so a first order turns into a habit.
02 — Who we work with
Snack and packaged food brands
Direct-to-consumer shops that also need to support retail listings and trade enquiries.
- Bundles and subscriptions
- Allergen and nutrition panels
- Stockist locator
- Trade spec sheets
Drinks brands
Beer, spirits, wine, soft drinks, coffee and tea, where tone of voice and age checks both matter.
- Age confirmation
- Region-aware shipping
- Serve and recipe content
- Limited releases
Restaurants, cafés and bars
Venues that need more bookings and fewer phone calls asking about opening hours.
- HTML menus, not PDFs
- Booking integration
- Google Business Profile
- Private dining enquiries
Producers and suppliers
Farms, bakeries and manufacturers selling mostly to other businesses.
- Trade price lists behind a login
- Certifications and sourcing
- Foodservice lead capture
From field to shelf
Farmers' market 
Roastery 
Behind the bar 
Gift boxes
03 — Services that matter most
Shopify and Ecommerce
Subscriptions, bundles and product data built in, with email flows that bring buyers back.
SEO
Recipe, serve and 'near me' searches bring in buyers at the moment of hunger.
PPC and Paid Ads
Shopping and search ads tuned to margin, so every order pays for itself.
Social Media Marketing
Food is made for short video. Your content should be planned for it, not posted when there's time.
Content and Email Marketing
Reorder reminders and seasonal campaigns that turn one order into many.
06 — FAQ
A shop that sells direct, with subscriptions or bundles; search and ads aimed at people ready to buy; social content planned around launches and seasons; and email flows that bring buyers back. The website is one part of that system.
For most brands selling direct, yes: strong subscription and bundle apps, reliable checkout and easy product management. If you sell mainly wholesale, we'll talk through alternatives.
Yes. We set up subscribe-and-save, with clear delivery frequency, easy skipping and cancelling, and email reminders so customers aren't surprised by a charge.
Usually, with age checks at checkout and delivery, and the right licence for where you sell. We build the checks in and point you to the rules for the UK or your Canadian province.
Marketing can support it. A stockist page, a trade enquiry form and a clear spec sheet make it easy for buyers to say yes, and consumer demand from ads and social gives them a reason to list you.
Websites and stores start from £1,500 (CAD $2,000), and ongoing marketing starts from £2,500 a month (CAD $3,000 a month). Final cost is confirmed in your proposal after a discovery call.